ECDI is a non-profit micro-lender for small businesses in Ohio. ECDI prides themselves on providing loans to minorities underserved populations that might have a difficult time getting business loans. Their business is focused on three tiers of development: Investing, Educating, & Innovataing. I wanted to use their logo to exemplify these three tiers by showing the three concentric circles expanding outward topped with the little sprout to symbolize the growth in the last tier. For this project, we did an extensive brand guide and many applications across ECDI's business. This versatile logo has many alternates and the brand guide included a number of brand graphics anad patterns to help create a strong look and feel across their many applications.