People Groove

Recruiting & Staffing

People Groove is a recruiting and staffing agency based out of Columbus, Ohio.
They were looking for a brand that felt as fun and vibrant as their team is so we went for a lot of bright colors and funky shapes! I stylized the text in this logo to feel just a bit quirky and have a sense of motion overall. I created a bright color pallet and a library of shapes to use across their brand assets to pull everything together in a very "Groovy" way!

This project included a logo with alternate variations, an extensive brand guide, illustrations, and a website.